Marketing & Community Engagement Specialist

Job Description:

Marketing & Community Engagement Specialist

Description

Job Summary
Under the direction of the Communications & Marketing Director, the Marketing & Community Engagement Specialist creates and executes targeted outreach and marketing campaigns, produces creative content for various printed and digital assets, manages the city’s social media presence and e-newsletter; and assists the director with media and public relations, and crisis communications. Serves as primary point of contact when Communications & Marketing Director is unavailable.
Essential Job Functions

• Assists the Communications & Marketing Director with media and public relations activities, including scheduling, responding and monitoring; drafting, editing, and distributing news releases and statements; alerting the media of photo/video opportunities; identifying and communicating newsworthy stories; forecasting necessary issue-related media strategies; and working on-call during emergencies.
• Manages all aspects of the city’s social media presence using industry-accepted best practices; this includes creating and publishing creative and engaging content; monitoring, listening, and responding as necessary; managing advertising campaigns; and etc.
• Administers and produces content for the city’s external e-newsletter.
• Collaborates with city departments and neighborhood groups to understand their needs, goals, and objectives in order to maintain relations and create strategic marketing and/or community engagement campaigns to support their initiatives.
• Collects and analyzes performance metrics related to all department-lead marketing endeavors to assist city staff in evaluating success and determining future strategies.
• Produces innovative content for various printed and digital communications, including the city’s website, e-newsletter, video and radio scripts, publications, social media, advertising collateral, etc.
• Establishes and maintains and annual editorial calendar.
• Researches, coordinates, and oversees third-party advertising buys and campaigns.
• Coordinates and schedules regularly-occurring, community interest media spots with city staff.
• Supports Communications & Marketing Director with proofing produced collateral to ensure quality and consistency.
• Assists in management of branding guidelines and marketing best practices/policies across city departments.
• Performs related duties as required.
• Responds regularly and promptly to work.

Minimum Qualifications
Required:

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a similar field of study or similar field of study plus at least four (4) years of experience in communications; or a Master’s degree in the specified areas plus at least two (2) years of experience in communications; or an equivalent combination of education, experience, and training may also be considered.

Preferred:

• Municipal government communications experience
• Media relations experience.
• Project management experience including building and executing marketing campaigns.

Licenses, Certifications & Special Requirements
Texas Class C driver’s license with a good driving record as measured by the City’s evaluation system.

Salary:

$71,000 - 80,000/year (depending on qualifications)