Market Research Analyst

Job Description:

Market Research Analyst

Description

General

The Market Research Analyst reports to the Manager, Market Research and is responsible for designing, executing, and analyzing quantitative and qualitative market research to inform customer experience, marketing and service planning initiatives for the San Mateo County Transit District (SamTrans), Peninsula Corridor Joint Powers Board (Caltrain) and the San Mateo County Transportation Authority (TA).

Essential Functions & Duties

Examples of Essential Functions:

• Support end-to-end market research projects: define objectives, select methodologies and support internal stakeholders and external vendors.
• Procure market research consultancy services for projects requiring resources outside of the market research team.
• Perform in-depth analyses of survey results to identify customer experience priorities and new target markets to grow ridership.
• Create visualizations, draft executive summaries, slide decks, and one-pagers tailored to different stakeholder audiences.

Examples of Duties:

• Design, program, and deploy print and web-based questionnaires.
• Monitor online survey campaigns, ensuring target response rates are met and high-quality data is captured.
• Clean, analyze, and visualize survey data using Excel or SPSS.
• Identify trends, segment customer groups, and develop actionable insights to support service improvements and ridership growth.
• Translate complex data into clear presentations, briefs, and on-pagers for Board/CAC meetings and public communications.
• Create interactive dashboards and periodic reports for internal stakeholders and leadership.
• Procure and oversee external market research consultants in collaboration with the Contracts and Procurement team and internal stakeholders.
• Support market research projects, track budgets, timelines, and deliverables, and maintain project financials using the in-house finance system.
• Maintain and update the market research library - responding to requests for historical data or ridership trends.
• Ensure all research activities comply with Title VI, ADA, and privacy regulations.
• Stay current on industry best practices, emerging research tools, and transit-related trends to continuously enhance research capabilities.
• Perform all job duties and responsibilities in a safe manner to protect one’s self, fellow employees and the public from injury or harm. Promote safety awareness and follow safety procedures in an effort to reduce or eliminate accidents.
• Perform other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in Data Analytics, Statistics, Market Research, Economics or a directly related field.
• Two (2) years of market research or trend analysis experience.

Preferred Requirements :

• Advanced proficiency in Microsoft Excel and/or SPSS.
• Experience utilizing online survey tools (Qualtrics, SurveyMonkey, Alchemer etc.)
• Excellent written and oral communication skills.
• Proficient in Microsoft Office suite.
• Ability to build interactive dashboards in Tableau or Qualtrics.

• Able to lift 30 pounds (for occasional fieldwork materials).
• Able to possess a valid California driver license, with a good driving record preferred.

Below is a summary of the comprehensive benefits provided to District full-time employees:

Health and Welfare Benefits:

• Healthcare Benefits -District employees are offered a choice of healthcare providers under the CalPERS Health Benefits Program.The District will contribute ninety (90) percent towards monthly premiums for full-time employees. Fifty (50) percent for part-time employees.
  
• Free Dental and Vision Benefits provided - Employer Covers Premiums
  
• Free Employee Assistance Benefit - Employees are entitled to 5 face-to-face sessions or telephonic or web-video consultations for problem-solving support per incident, per calendar year.
  

• Flexible Spending Accounts - Pre-tax dollars to pay for qualified Health or Dependent Care expenses.
  

Retirement Medical Benefits:

• Long Term Disability Insurance - After 90 days of total disability, Administrative full-time employees are eligible for 60% of monthly income covered by the District.
  
• Health and Wellness - Gyms located at most work locations and discounted Weight Watcher Membership Option.
  

Holidays and Paid Time Off:

• Paid Time Off - Newly hired employees accrue 6.5 hours bi-weekly when hired (if Exempt 8.25 hours).As you move up in years of service credit, the rate of the amount of PTO accrued will also increase.
  
• Paid Holidays - The District provides seven paid holidays throughout the year - New Years Day, Martin Luther King Jr. Day, Memorial Day, Independence Day (July 4th), Labor Day, Thanksgiving Day and Christmas Day
  
• Floating Holidays - District employees can earn up to five (5) floating holidays.
  

Financial Planning Benefits:

• Pension Benefits through CalPERS -You must have a minimum of 5 years of service to be eligible for this pension.
  

• CalPERS PEPRA vs. Classic - All employees hired on, or after January 1, 2013, are considered PEPRA members and will contribute 8% of their salary up to the maximum IRS cut-off. All Classic members will contribute 6%
  
• Deferred Compensation Options - Select to contribute to one or both of our Tax Deferred Compensation Options
  
• Reliance Standard Life Insurance with 100% premium paid by the District - 1 times annual salary of employee - max $200,000
  
• Optional Life Insurance - Employees may purchase additional life insurance for themselves and their eligible family members.
  

Growth and Education Benefits:

• Professional Development - Access to LinkedIn Learning and San Mateo County’s professional training. District Tuition Reimbursement Program - A maximum of $5,250 per year for courses related to your job or career goals with the District.
  
• Computer Loan Program - Interest-free two-year loan with a maximum amount of $2,000.
  

Other Amazing Benefits:

• Credit Union - Employees and family members are eligible to join the San Mateo Credit Union and Patelco Credit Union.
  
• Employee Clean Commute (ECC) - Car/Van poolers and Public Transit riders receive a monthly reimbursement.
  
• Commuter Benefits - Free Employee Parking; Free Bus Pass for employee as well as children/spouse; Clipper Card/Go Pass Program for Central employees.
  

For union employees, all of the above benefits are subject to the employee’s Collective Bargaining Agreement. Benefits listed are also subject to change with or without notice and are subject to contract/provider terms and conditions.

Closing Date/Time: 7/20/2025 11:59 PM Pacific

Salary:

$84,558.00 - $126,838.00 Annually