Social Media Specialist

Job Description:

Social Media Specialist

Description

Requirements

MOS Code: 3N0X6 (Air Force), 68J (Army), 340 (Coast Guard), 0532 ( Marine Corps ), A12A (Navy)

Education and Experience : An Associate’s degree or higher in Business or Public Administration, Marketing, Public Relations, or related field.

Licenses and Certificates: Some positions may require a Texas Class "C" Driver's License or equivalent from another state.

General Purpose

Under general supervision, coordinate marketing and public relations activities for the City’s social media platforms.

Typical Duties

Plan, implement and monitor the social media strategy for the City of El Paso. Involves: Post text, videos and images that engage the public on various social media platforms. Use social media marketing tools to create and maintain the City’s brand and messaging. Work with Strategic Communications staff and Department Heads to develop social media marketing campaigns. Research social media trends and inform the Strategic Communications Director of changes and proposed strategies that are relevant to the City’s social media marketing activities. Follow online conversations on the City’s primary social media accounts and solve concerns using social media platforms. Record and broadcast City events, programs and services via social media applications such as, but not limited to, Facebook Live, Facebook/Instagram Stories, Facebook/Instagram Reels, and other similar social media software applications.

Develop and analyze the City’s digital marketing plan and social media strategy. Involves: Identify strategic weaknesses and make recommendations for improvements. Identify, plan and execute social media promotional opportunities. Set key performance indicators (KPIs) for social media campaigns. Measure a campaign’s performance against the KPIs. Develop analytical reports and regularly evaluate the effectiveness of online communication strategies.

Represent the organization. Attend various meetings and conferences and interact with a wide range of officials, department directors, coworkers and the public. Perform special projects and other duties as assigned. Interact with customers and other stakeholders via the City’s social media accounts with support from the Strategic Communications staff, Department Heads, and the Senior Administrative Ombudsman.

General Information

For complete job specification, click here .

Please note: This is an unclassified contract position.

Please note: Current opening is at the Animal Services Department. However, this unclassified list could be used to fill positions in other City departments.

Note: Applicants are encouraged to apply immediately. This position will close when a preset number of qualified applications have been received.

Please note: Applicants with foreign diplomas, transcripts, and degrees must have all documents translated and evaluated by an agency of the National Association of Credential Evaluation Services (NACES) prior to submitting them to the Human Resources Department. Please visit www.naces.org/members for more information.

A résumé and/or other documents will not be accepted in lieu of a completed application. Comments such as “See résumé” are not acceptable and will result in the application being considered incomplete.

To qualify for this position, the required education, experience, knowledge, and skills must be clearly stated on your application’s employment history. We do not use any information on your resume to review if you meet the minimum qualifications for this position.

Failure to fully detail all experience and job duties in the application, or copying/pasting directly from the job specification, or responses referring to your résumé will eliminate you from consideration for the position.

Determined by agreement

Closing Date/Time: 7/22/2025 11:59 PM Mountain

Salary:

$43,370.00 - $65,370.00 Annually